Pipeline Builder | Creative Thinker | Global Marketer

Building brands
people show up for.

Hannah Laurence is an award-winning brand marketer with experience spanning large global corporates through to start-ups scaling across their series funding rounds. She designs the campaigns, communities and category-defining experiences that turn audiences into believers.

Discover My Work Download Resources
Hannah Laurence
Career
Current Role
Endor Labs · London
Global Head of Field Marketing
Previously: EMEA Marketing & Global Partner Marketing Manager
Feb 2025 – Present
Aug 2022 — Feb 2025
Sonatype · Remote
Global Campaign Manager
Senior Field Marketing Manager
Senior Customer Marketing Manager
Feb 2022 — Jul 2022
Centreon · Full-time
International Field Marketing Specialist
Dec 2019 — Feb 2022
Synopsys Inc · Theale, England
EMEA Field Marketing Manager
EMEA Field Marketing Specialist
Oct 2016 — Nov 2019
National Instruments (NI) · Newbury, UK
EMEIA Event Specialist
NER Event and Support Coordinator
Education & Certifications
2014 — 2016
Southern Cross University · Australia
BA (Hons) Business — Convention & Event Management
2022
AXELOS · Certified
PRINCE2® Project Management Practitioner
About

A marketer who treats brand like a craft.

Hannah is a UK-based demand generation and brand marketer, currently leading marketing at Endor Labs where she was named Brand Marketer of the Year (2026). Her work spans global B2B campaigns, brand-led growth strategies, and community-first marketing for category-defining companies — from large global corporates to high-growth start-ups navigating their Series A, B and beyond.

She started her career in events and experiential marketing. That foundation in stagecraft, audience and storytelling now underpins everything she builds: brands you can feel, not just see. Her passion is in creative, outside-the-box thinking — and bringing unconventional marketing concepts into reality.

"I build marketing that people actually want to show up to — not just another booth, another email, another launch."
10+
Years in Brand
3
Continents Led
∞
Corp to Start-up
Portfolio

Work that moves things.

Selected campaigns, brand programmes and growth initiatives — built for companies at every stage, from global enterprise to Series A.

AI Summit at Sundance — group on snowmobiles in the mountains
Executive Experience · Invitation Only
Endor Labs × Rubrik · Park City, Utah

AI Summit at Sundance

An invitation-only 3-day executive retreat co-produced with Rubrik and timed to coincide with Sundance Film Festival. From the physical invite to airport arrivals, curated sessions and moments of stillness in between — every touchpoint designed with intention to create genuine connection around AI.

View case study →

Endor Labs brand takeover — 3rd Street, San Francisco
Brand Takeover · San Francisco
Endor Labs · RSA Conference 2026

We Took Over 3rd Street

A full city-block brand takeover at RSA 2026 — 40ft building wrap, theatrical street props, AI photobooth, branded limo and a curated indoor programme. Designed to make Endor Labs impossible to walk past.

View case study →

DORA Pipeline → NIS2 · CRA GLOBAL COMPLIANCE EU NIS2 · CRA · DORA HANNAH LAURENCE
Demand Generation · EMEA & Global
Sonatype · NIS2 · CRA · DORA

Turning Regulation Into Pipeline

A full-funnel global compliance campaign built around sweeping EU regulation changes — turning market anxiety into authority for Sonatype through webinars, roundtables, and an educational asset library spanning NIS2, CRA, DORA and beyond.

View case study →

Summer Rooftop Cinema Club — London
Experiential · Invitation Only
Endor Labs · London · August 2024

Summer Rooftop Cinema

A limited-budget event that became wildly oversubscribed — 165 target personas registered, 550+ total interest. No PowerPoint, no pitch. Just Star Wars under the London skyline with four partner brands alongside.

View case study →

Downloadable Resources

Frameworks, decks & downloadables.

Tools, templates and thinking — free for the marketers and operators building the next wave of category-defining brands.

EMEA MARKETING SERIES 101 HANNAH LAURENCE
EMEA · Reference Guide

EMEA Marketing 101

A concise reference sheet covering where to start your EMEA expansion, campaign playbooks by region, go/no-go indicators and proven approaches from real campaigns.

1-page reference
EMEA MARKETING Checklist SECTION 01 SECTION 02 SECTION 03 HANNAH LAURENCE
EMEA · Interactive Checklist

EMEA Marketing Checklist

A 5-section interactive checklist covering every stage of an EMEA marketing programme — from strategy and localisation through to execution and measurement.

5 sections · Interactive

Have a question?

Let's chat!

Send me a message
Blogs

Thinking out loud.

Essays, opinions and frameworks on brand, growth, events and what it takes to build marketing people actually care about.

B2B MARKETING
B2B Marketing

Employee Advocacy Is the New Paid Media: Here's Why

Nobody can fully explain the algorithm. The brands winning attention in 2026 aren't spending more — they're activating smarter.

Read post →
CYBERSECURITY MARKETING
Cyber Security Marketing

What Security Buyers Actually Want From Vendors in 2026

Buyers in cybersecurity are more informed, more sceptical, and less patient than ever. Here's what actually moves them.

Read post →
WOMEN IN CYBER
Women in Cyber

You Don't Need To Be Technical To Work in Cybersecurity

I spent years feeling like the only person in the room who couldn't speak fluent acronym. Here's what you actually need.

Read post →
WOMEN IN BUSINESS
Women in Business

The Visibility Paradox: Why Showing Up Isn't Enough in 2026

I used to want the ground to swallow me up whenever my name was called. Here's what I found out about showing up.

Read post →
Speaking

On stage. On record.

A session that turned real-world EMEA experience into a framework for any marketing team ready to scale beyond borders.

Hannah Laurence presenting on stage at CyberMarketingCon 2025
Speaking Highlight

Leap Across the Pond: Unlocking EMEA Growth Opportunities for U.S. Start-ups

CyberMarketingCon 2025 · Austin, Texas

A practical, experience-led session on what it really takes to enter and scale across EMEA — covering localisation strategy, channel nuance, go-to-market timing, and the mistakes most U.S. companies make when they cross the pond.

Open to speaking opportunities — panels, summits, podcasts and private leadership events. If you're building something interesting, let's talk.

Contact

Let's build something.

For speaking enquiries, brand consultancy, press requests or just a hello — drop a note. Hannah responds personally within 48 hours.

Email
hello@hannahlaurence.com
Based In
Reading · London · UK
Connect
LinkedIn · Instagram